Our Work
Our projects span assets for B2B tech, B2C consumer goods, healthcare and more.
Cybersecurity can be a pretty dry topic. But it’s incredibly important for both IT providers and the clients they serve.
October is Cybersecurity Awareness Month. But it’s also when Halloween happens. So, in collaboration with creators and designers from cloud marketplace Pax8, we created the copy for this cybersecurity guide covering common attacks that plague businesses of all sizes. And we dressed them as monsters. Ransomwarewolf. Phishenstein. The Malware Mummy!
Silly? Perhaps, but it’s also effective, generating 19 reposts on LinkedIn at launch and serving as a perennial bit of fun in an otherwise dead-serious topic.
Check out the guide here.
Pax8 Halloween-Themed Cybersecurity Guide
We love working with CPG (consumer packaged goods) clients to help them distinguish their product from the pack. With design and creative direction from collaborator Bryan Byczek, we helped small batch online bakery SETT with several assets for various product launches. These included:
Copy for SETT’s Savory Seed Cracker box
Naming help for 10+ flavors
Email campaigns for two years of seasonal flavors
Social media post copy
Physical notecard copy
With successful growth over two years, we’ve helped SETT launch more than 10 flavors sold across the country and in boutiques across New York, adding a personal touch to an oft-overlooked element of CPG.
SETT Baked Goods Launch
Avid Technology is synonymous with leading-edge quality in the audio and visual space. With several offerings across both software and hardware, the company needed new pages to define their solutions across a wide swath of industries.
Collaborating with Avid’s web and design teams, we crafted copy for 14 solutions pages, from Government to Education, across both B2B and B2C sectors. This involved identifying pain points and working with stakeholders to solidify solutions to those challenges. These pages have helped Avid’s audience self-identify and find exactly what they need, while helping Avid maintain their market leadership.
See an example here: Enterprise Media Management solutions.
Avid Technology Solutions
In partnership with medical imaging data management and AI development platform Flywheel, we developed and wrote several white papers and case studies promoting their solutions for pharmaceutical companies and academic medical centers. This work involved conducting extensive research with both stakeholders and primary sources like medical journals.
Together, these assets explore the challenges medical enterprises face in managing medical imaging data and present strategies for harnessing the transformative power of AI to accelerate advancements in research and patient care.
See samples here:
Flywheel White Papers and Case Studies
Media AI and asset management provider Veritone needed to promote its lineup of AI-powered solutions for the Manufacturing Enterprise Solutions Association (MESA) journal, which reaches their ideal persona of technology business leaders. With so many solutions to promote, it’s a challenge for Veritone to make its offerings clear to the people who could use them.
Working with their designers, we crafted this advertisement by drilling down on their solutions and focusing on what people can do with them — Create, Monetize, Manage and Innovate — while alluding to the how (e.g., AI voice, media asset management). In this way, we focused on helping the persona find their why and get the conversation started, opening the door to a consultative approach that could lead to sales of multiple solutions and services, rather than confusing people with lots of products and acronyms.
See more from Veritone:
Video Script — Veritone Sport video script
Case Study — PROGRESS Film
Veritone Print Ad Copy
Keck Medicine, USC’s health enterprise, needed to relaunch its surgery website. The existing site combined academic and patient information, leading to possible confusion or frustration from two disparate audiences.
A six-month process followed, consisting of auditing the current website, creating a wireframe, rewriting content, writing new copy, selecting images and porting everything over. The end result was two separate websites that spoke to their individual audiences — no more gory surgery videos for potential patients!
See the final site here.